Adventures in living a healthy, juicy life
by Cheryl Ragsdale
Picking up from where we left off last week, I suggested that you choose one new action from the weekly list of interesting blog posts gathered from around the blogosphere, that you test it and then report back on it.
Following my own advice, I chose
- Tom Wanek presents The Carlin Ad-Speak Calculator: How Well Does Your Copy Stack Up? posted at Marketing Beyond Advertising, saying, “Hi, Cheryl. Here’s an article I’d love for you to consider adding to your blog carnival about improving your copy by eliminating what I call ad-speak. Please let me know if you have any questions. Best, Tom”
I tested the Ad-Speak Calculator and here are my results…
Original Copy:
Our mission here on Aspiring FEMpreneur is to first, help you choose the right strategies and tactics to move your business forward and secondly, to create an implementation plan to help you follow through on your decided actions. Thirdly, we want to surround you with like-minded people who want to support you and be supported as we continue to build our businesses.
Your Ad-Speak Calculator Results
Your Ad-Speak Rate: 10%
We found 3 instances of ad-speak related keywords or phrases.
Ad-speak calculation performed on 58 words.
We found the following ad-speak keywords or phrases:
our mission is to
strategies
My Revised Copy after running the analysis:
Our focus, here on Aspiring FEMpreneur, is to first, help you choose the right moves to move your business forward and secondly, to create a “make it happen plan” to help you follow through on your decided actions. Thirdly, we want to surround you with like-minded people who want to support you and be supported as we continue to build our businesses.
Your Ad-Speak Calculator Results
Your Ad-Speak Rate: 0%
We found 0 instance of ad-speak related keywords or phrases.
Ad-speak calculation performed on 58 words.
Ad-Speak Ratings Explained
Moderate: 3 – 5%
High: 6 – 10%
Extreme: more than 10%
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12 More Blogging Tips from Expert Bloggers
social media
- ioventuresinc.com presents AN HONEST LOOK AT SOCIAL MEDIA posted at ioVentures, Inc, saying, “Find out how social media can help your website. Find out how to get more traffic and links.”
- Mazarine presents Wild Woman Fundraising Mazarine’s Toolbox of Ten Useful Internet Marketing Things – Wild Woman Fundraising posted at Wild Woman Fundraising, saying, “This can help you get a lot of hits on your blog!”
- John M presents How to use Twitter to generate Traffic for your Blog | Internetmoneymakingblog posted at Internetmoneymakingblog, saying, “Twitter is a great tool for reaching many readers very quickly & Twitter and Blogging go hand in hand as they can be used to promote you presence on each Platform. This article discusses how to post your Blog Posts on Twitter and also how to display your Tweets on your Blog page.”
- Canika Jackson presents 10 Must-Follow Twitter Accounts for Politics Junkies posted at Master of Public Administration, saying, “If you follow politics a little, or a lot, Twitter is the place to immediately gratify your desire to know what’s happening in the White House and outside of it.”
technology
- Diane Steward presents 5 Excellent iPad Apps for Science Nuts posted at Master of Health Science.
- Heather Sanders presents 21 Infographics Every Computer Nerd Must See posted at Masters in Computer Science, saying, “Computers have become the lifeblood of our society. To that end, here are 21 infographics that any computer nerd can appreciate.”
- Eva Ardenav presents 5 Excellent iPad Apps for Technophiles posted at MRI Technician Schools.
- Katie Gilbert presents Coming Soon to a Classroom Near You: 10 Things To Know About Robot Teachers posted at Best Colleges Online.
influential blogger
- Brenda Hyland presents Women on Wellness posted at Women on Wellness, saying, “I work with female entrepreneurs who mean business and want to take their passion and turn it into financial and spiritually prosperity.”
community
- Irene Houston presents It’s Easy to Create a Blog posted at Create A Blog for Beginners.
make money online
- Ziki presents Video Marketing Lesson 2 – Introduction to Making Money with ClickBank and Video Sharing Sites Part 2 posted at Video Marketing Strategies
.
traffic
- Kelli presents Blogger Appreciation Day: May 2010 posted at 3 Boys And A Dog, saying, “Great way to thank those that link to you AND get more links in”
Submit your blog article to the next edition of blogging tips from expert bloggers using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
What new action will you take this week?
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Twitter: CamelClutchBlog
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Great tips Cheryl. I’ll be here for awhile going through this stuff lol.
Eric´s Last Fabulous Post [type] ..Top WWE Finishers
Twitter: classycareer
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Great tips again this week! Thanks for the blogging advice and links!
Anna´s Last Fabulous Post [type] ..Business Chic Fashion Finds
Twitter: thatgirlisfunny
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Hi Anna,
You’re very welcome!
Cheryl´s Last Fabulous Post [type] ..Dana White – We Want Cyborg in the UFC!
This AdSpeak Calculator seems interesting. I also like the other tips you shared, especially those about social media.
Julius´s Last Fabulous Post [type] ..Assistive Technologies for Persons with Dyslexia
Twitter: thatgirlisfunny
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Hi Julius,
You’ve really got to give this tool a test drive. I was very surprised by my initial result. Give it a try!
Cheryl´s Last Fabulous Post [type] ..Life at FloMAC – 2nd Degree Black Belt Promotion for Keith Florian and Kenny Florian
Twitter: tomwanek
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Hi, Cheryl.
I’m so glad you decided to write about this topic. As a marketer, eliminating ad-speak from your copy is important because it forces you to say something relevant to your customer. Too many ads are overstuffed with polished words and clichéd phrases that deliver no relevant information. These ads lack persuasive teeth. That said, easiest way to improve your copy writing is to remove the ad-speak.
P.S. Love your copy improvements!
Twitter: thatgirlisfunny
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Hi Tom,
So great to see you! If I hadn’t sampled your cool and easy to use tool, I wouldn’t have known (realized) that I was using ad-speak. I thought I was using the same kind of language that all the “good” marketers used. Thank you for throwing new light on the subject. I felt the difference as soon as I removed the ad-speak. My tone shifted
Cheryl´s Last Fabulous Post [type] ..13 Blogging Tips From Expert Bloggers – Testing the Carlin AdSpeak Calculator